Answer Engine | European Search Engines.

By Denise OBerry

Over half of all US online adults use search engines most orevery time they are online, according to a recent "How AmericaSearches" study from icrossing. "How America Searches" takes adetailed look at why people turn to search engines, whichengines have the most loyal users, how well people candistinguish natural and paid results, and other questions.

This kind of information can be incredibly helpful to yourbusiness. For example, the vast majority of search engine users(88%) say they use search engines to research specific topicsand shopping is the activity of choice for over half (51%).

So what happens if one of those surfers lands on your websitefrom the search engines and they're doing research for a productor service they'd like to buy? Are they gone in an instant neverto return again? That could kill your business.

Maybe not if you have a clever way to capture just who thosevisitors are. And that is very easy to do. You have only a fewseconds to grab the contact details of this visitor. You canaccomplish that objective by offering a free report download ornewsletter sign up that compels them to give you their contactinformation in exchange for your valuable freebie.

Once you have those details captured, you have manyopportunities to connect with that prospect over and over again.

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